On December 2, 2025, as part of the educational process, Senior Lecturer of the Department of Energy, Automation and Computer Engineering, Sarsengaliyeva A.M., conducted an open class in the discipline “Electronic Commerce” on the topic

“The Influence of External Advertising and Websites on Users in the Digital Environment.”

The purpose of the lesson was to develop students’ understanding of the mechanisms by which online advertising and websites influence user behavior, enhance their skills in critically analyzing digital content, and teach them to use modern services for creating and evaluating advertising materials.

Students of group VTiIS-22O completed several practical tasks, including:

– analyzing visual and textual elements of online advertising;

– creating advertising banners using Canva, Gamma, and Adobe Photoshop;

– completing interactive exercises on the LearningApps.org platform.

The students discussed the principles of forming an advertising message, the impact of website design and structure on user experience, and the role of digital advertising in electronic commerce.

The lesson achieved its goals, contributing to the development of students’ digital literacy and practical skills in using internet marketing tools.