On November 14, 2024, Professor of the Department of Veterinary Medicine and Technosphere Safety of the Institute of Industrial Technologies of ZKITU, Doctor of Biological Sciences, Professor Kanatbaev S.G. organized a guest lecture for students of the Vet-31 and Vet-32 OP “Veterinary Medicine”, which was conducted by Associate professor of the Kazakhstan University of Innovative and Technological Systems, Candidate of Agricultural Sciences Husainov B.M. on the discipline “Veterinary entrepreneurial activity” on the topic “Management and marketing in veterinary medicine”. During the lecture, he said that future veterinarians have all the opportunities to engage in entrepreneurship in the field of veterinary medicine, the importance of management and marketing in the field of veterinary medicine in general, as well as detailed information on effective ways for the head of a company engaged in veterinary medicine to veterinary entrepreneurship for the management of the institution were provided. The lecture was very interesting and informative. The students asked questions of interest to them, to which comprehensive answers were received.