From 27 October to 6 November 2026, career guidance activities were organised at schools and colleges in the Kyzylorda Region. The educational institutions were visited by K.K. Zhaniyarov, Head of the Career Guidance Department at the West Kazakhstan University of Innovation and Technology.The purpose of the meetings was to help prospective applicants identify their professional interests, explain the advantages of higher education and provide detailed information about the educational opportunities offered by the University.K.K. Zhaniyarov introduced the participants to the educational programmes of the West Kazakhstan University of Innovation and Technology. School students and college students received information about the organisation of the learning process, practical training, industrial placements and activities aimed at developing professional skills.The meetings also covered changes in the modern labour market, professions currently in demand and the expectations placed on young specialists. It was noted that a modern professional should possess not only theoretical knowledge but also practical skills, master new technologies and adapt to changes in the professional environment.School graduates were informed about preparation for the Unified National Testing, the correct selection of specialised subjects, groups of educational programmes and university admission procedures. College students learned about opportunities to continue their professional education at university and obtain a higher education qualification.The participants received information about state educational grants, tuition fees, programme duration, the admission campaign and the document submission procedure. The prospective applicants asked questions and received practical recommendations concerning their choice of profession and university admission.Particular attention was paid to student life. The school and college students were introduced to the University’s academic, cultural, social and sporting activities. They learned about opportunities to participate in projects, conferences, competitions and youth initiatives.One of the University’s main objectives is not only to provide high-quality professional education but also to create favourable conditions for the personal development of students. Participation in social and creative activities helps students develop leadership qualities, gain new experience and acquire skills required for their future careers.The meetings at schools and colleges in the Kyzylorda Region were held in an open discussion format. The participants were able to ask the University representative questions directly and receive the necessary information about study opportunities and admission requirements.The career guidance activities attracted considerable interest among prospective graduates and helped them assess their abilities and clarify their future plans. Such meetings play an important role in strengthening cooperation between schools, colleges, the University and prospective applicants.The West Kazakhstan University of Innovation and Technology will continue to develop cooperation with schools and colleges across the regions and support young people in choosing their future professions.