From 19 to 24 October 2026, career guidance activities were conducted for prospective graduates at schools and colleges in Aktobe. The educational institutions were visited by K.K. Zhaniyarov, Head of the Career Guidance Department at the West Kazakhstan University of Innovation and Technology. The main purpose of the visit was to support prospective graduates in choosing their future professions, provide detailed information about higher education opportunities and introduce school and college students to the University’s educational programmes. During the meetings, K.K. Zhaniyarov provided information about the activities of the West Kazakhstan University of Innovation and Technology, its fields of study, educational programmes and the organisation of the learning process. The participants learned about the combination of theoretical education and practical training, industrial placement opportunities and the development of professional competencies.The Head of the Career Guidance Department emphasised that choosing a profession is an important decision that directly affects a person’s further education and career development. Prospective applicants were advised to consider their interests, abilities, academic achievements and labour market demand when selecting a field of study.School students received information about preparation for the Unified National Testing, the selection of specialised subjects, groups of educational programmes and university admission procedures. College students were provided with recommendations on continuing their education at university, improving their professional qualifications and planning their future careers.The meetings also covered applications for state educational grants, tuition-based study, the documents required for admission and the main stages of the admission campaign. The prospective applicants asked questions and received detailed answers.The school and college students were also introduced to student life at the University. Students can participate in research projects, conferences, academic competitions, creative contests, sporting events and community activities. Such opportunities contribute to the development of leadership qualities, creativity and teamwork skills.The meetings were held in an open-dialogue format. The prospective graduates asked questions about educational programmes, programme duration, practical training, student support and employment opportunities after graduation.The career guidance activities at schools and colleges in Aktobe were marked by the active participation and strong interest of the students. The meetings helped prospective graduates identify their professional goals, choose an appropriate field of study and prepare responsibly for the admission campaign.The West Kazakhstan University of Innovation and Technology will continue to cooperate with schools and colleges across the country and conduct systematic career guidance activities for prospective applicants.