Career guidance specialists of the Department of Marketing and Pre-University Training of the West Kazakhstan University of Innovation and Technology, A.E. Tanzharikova, I.A. Khairulliyev and B.M. Zhanayeva, visited several educational institutions in Uralsk and held meetings with senior school students.The career guidance sessions were organised at Secondary School №2 named after Zh. Moldagaliyev, Secondary School №6 named after A.S. Makarenko, Schools №17, №19, №21, №28 and №33, School-Lyceum №35, School-Gymnasium №44 named after Dinmukhamed Kunayev, School №45, Secondary School №46 named after Bauyrzhan Momyshuly and the Evening School.The main purpose of the meetings was to help prospective graduates make an informed career choice, provide them with information about higher education opportunities and introduce them to the educational programmes offered by the university. The specialists spoke in detail about professions that are currently in demand in the labour market, the factors that should be considered when choosing a future career and the ways in which students can identify their professional interests.During the meetings, students received detailed information about the educational programmes offered by the West Kazakhstan University of Innovation and Technology, admission requirements, the application process and available study opportunities. The specialists also spoke about the organisation of the educational process, student life and opportunities to participate in academic, creative, sporting and social activities.The career guidance specialists emphasised that choosing a profession is one of the most important decisions in a person’s life. Students were advised to consider their personal interests, abilities, strengths and long-term professional goals when choosing their future field of study. They were also encouraged to assess their opportunities in advance, learn more about different professions and carefully plan their educational pathway.The meetings continued in an open question-and-answer format. Students actively asked questions about fields of study, educational programmes, admission requirements, the duration of study and the opportunities available to university students. Prospective graduates showed particular interest in career choice, the preparation of application documents and the specific features of different educational programmes.Such career guidance meetings broaden students’ understanding of the world of professions, help them recognise their interests and abilities and support them in making well-informed decisions about their future education. The information provided during the meetings will help prospective graduates approach the choice of a profession more responsibly and plan their professional future.