Specialists from the Department of Marketing and Pre-University Training of the West Kazakhstan University of Innovation and Technology conducted career guidance and information sessions at several educational institutions in Uralsk. The meetings were held at Secondary School №2 named after Zh. Moldagaliyev, Secondary School №3, School and Centre for Supplementary Education №4, Secondary Schools №5, №9 and №26, School-Lyceum №28, Secondary School №39, the Gymnasium of Aesthetic Education and the Waldorf-Oriented School-Gymnasium.The main purpose of the meetings was to help senior school students make informed career choices, provide information about higher education opportunities and introduce them to the educational programmes offered by the university.The specialists presented detailed information about the educational programmes of the West Kazakhstan University of Innovation and Technology, admission requirements, the minimum UNT scores, the list of required documents, the organisation of the learning process and the opportunities available to students.During the sessions, prospective applicants asked questions and received comprehensive answers from the university representatives. Particular attention was paid to the importance of choosing a profession based on personal interests and abilities, as well as current labour market demands.Such meetings help school graduates identify their professional interests, obtain reliable information about educational opportunities and make informed decisions about their future field of study and university.