On March 31, 2026, the Institute of Industrial Technologies of the West Kazakhstan University of Innovation and Technology hosted a workshop within the framework of the School of Pedagogical Excellence on the topic: “Educational program marketing: how to stand out from the competition.

“The workshop was moderated by the Head of the Marketing and Pre-university Training Department, A.N. Zhubantayeva.

The workshop was attended by representatives of the faculty of the departments of the Institute of Industrial Technologies. The meeting was devoted to modern approaches to the promotion of educational programs, the formation of their unique positioning and increasing attractiveness for applicants.

During the event, the participants discussed that in a highly competitive environment, it is important for universities not only to ensure high-quality education, but also to be able to effectively present their educational programs. Special attention was paid to the issues of branding, target audience identification, digital promotion, visual communication and the formation of a strong image of an educational product.

The workshop participants received practical recommendations, exchanged experiences, and reviewed tools that can be used to increase the visibility and competitiveness of the university’s educational programs.

Such events contribute to the development of strategic thinking, the introduction of innovative approaches in the educational process and the strengthening of the university’s position in the modern educational space.