On November 19, 2025, senior lecturer of the Department of Pedagogy and Psychology, G.A. Zhumagulova, conducted an open study for 2nd-year students of the educational program 6B03101 – Psychology in the discipline “Marketing Psychology.” The study was held in the form of a seminar. The set goals and objectives were fully achieved: during the seminar, students applied in practice their knowledge of how branding shapes consumers’ stable preferences through the rational, emotional, and value levels of a brand. The session was conducted in an interactive format, including a frontal Q&A, case analysis, group work, and creative art-visualization. The seminar concluded with a digital reflection activity, where students highlighted their key insights. Faculty members of the department attended the open class and noted the high level of organization, the quality of the seminar, and the active engagement of the students.
