On November 18, 2021, at 12.00 o’clock, the regional seminar “The role of the advertising language in the development of the state language” was held with the participation of representatives of the Chamber of Entrepreneurs “Atameken” and the Department for the Development of languages of the West Kazakhstan Region, mass media, individual entrepreneurs, youth. At this seminar, a 4th-year student of the specialty “Kazakh language and literature” Kystaubaeva Ayazhan Muratovna made a presentation on the topic “When composing advertising texts and choosing a name, it is very important to express your own worldview and cognition.”